The Gang Journal
Hairy Bastards Journal
Stories from the pelt.
Beard grooming stories: why we built it, what we did, why we did it this way — and the mother-in-law protocol. No wellness waffle. Just the bollocks that matters.
The movement
It's a Movement Now (Beard Optional)
Founding numbers, replica pelts, stag packs, Dog & Bone nights, and 10% to CALM. Oil was the start. The gang is the point.
30 July 2026 · 4 min read
Origin story
Why We Built The Hairy Bastards
Because every grooming aisle looked like it was designed by someone who'd never met a proper beard. Or a groin. Or consequences.
30 July 2026 · 4 min read
What we did
The Emu Oil Rabbit Hole (We Went In So You Don't Have To)
We didn't want another greasy novelty. We wanted something that vanished into a thick beard and still did a job. Enter the bird.
28 July 2026 · 5 min read
Why we did it this way
How We Named Handsome Fucker (And Why We Didn't Blink)
Safe brands pay for attention. We decided the products should introduce themselves like they'd already had two pints.
25 July 2026 · 4 min read
Sister brand
Why Civil Exists (Or: The Mother-in-Law Protocol)
Same formulas. Sensible labels. For gifts, shared bathrooms, and anyone who loves the juice but not the nickname.
22 July 2026 · 3 min read
What's next
The Guarantee, The Queue, and What Happens Next
We're not on shelves yet. We're building in public, taking names, and putting our reputation on a product called Handsome Fucker. Softly, softly… ish.
20 July 2026 · 4 min read