Coming soon · 100ml pump
The Rug RubChest & Torso Body Gloss
For the carpet that deserves a polish, not a lawnmower.
Not shipping yet. Reserve first access for The Rug Rub · Subscribe monthly (£23.80). Cancel anytime once subscriptions go live.
- Free delivery on all pre-orders
- 10% of profits to men's mental health
- Founder guarantee — soft pelt or your money back
The brief.
Chest, stomach, shoulders — wherever the rug rolls out. The Rug Rub is a lightweight body gloss that gives dense body hair a healthy sheen without turning you into a slip-n-slide. Emu oil does the heavy lifting: hydration, comfort, and a finish that says you look after the pelt.
Scent — Warm spice and dry cedar — smoky, not sweet.
How to use
Pump once or twice into your hands after showering. Work through chest hair and across the torso while skin is still slightly damp. Buff in. Shirt optional. Mirror recommended.
Why it earns a spot
- Gives thick chest hair a healthy, deliberate sheen
- Moisturises skin under dense body hair
- Lightweight enough for daily post-shower use
- Looks intentional — not like you fell in the fryer
The details
- Hero ingredient: Australian emu oil
- Pump bottle for torso coverage
- Designed for gloriously hairy chests and backs
- Civil Body Moisture available when the mother-in-law is visiting
Stack the arsenal. Save like a bastard.
Bundle The Rug Rub with the rest of the kit. Queue interest locks your deal for launch day — subscribe later and keep the discount.
Complete the kit.
The Rug Rub works solo. It works harder with the rest of the gang.
Our Civil range
Worried the mother-in-law might take offence?
Same formula. Sensible label. Step into Civil Body Moisture — the civilised sister brand for gifting, shared bathrooms, and anyone who loves the juice but not the nickname.